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Gen Z Postmaterialism: How the Thrifting Economy is Redefining Retail Loyalty

A profound shift toward postmaterialist values among Gen Z consumers is fueling a booming thrifting economy. This movement is reshaping traditional fashion and forcing brands to reconsider how they earn loyalty in a cooling global market.

Amira MahmoudAmira Mahmoud
February 24, 2026554 views
Gen Z Postmaterialism: How the Thrifting Economy is Redefining Retail Loyalty
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