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Samsung’s Galaxy S26 Pricing Strategy: Closing the Gap to Drive Ultra Upgrades

Samsung has implemented a $100 price increase for its base Galaxy S26 and S26 Plus models while holding the Ultra's price steady. The move appears designed to narrow the price gap and push consumers toward the premium flagship, which now features exclusive hardware like the Privacy Display.

Amira MahmoudAmira Mahmoud
February 26, 2026342 views
Samsung’s Galaxy S26 Pricing Strategy: Closing the Gap to Drive Ultra Upgrades
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