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Snapple Revives 1990s Identity in Strategic Pivot to Reclaim Beverage Icon Status

Keurig Dr Pepper has announced a major visual overhaul for Snapple, featuring a return to its 1990s-inspired logo and packaging. The refresh, launching in March, seeks to leverage brand nostalgia and iconic design elements to revitalize the long-standing tea and juice label.

Kenji TanakaKenji Tanaka
February 23, 2026740 views
Snapple Revives 1990s Identity in Strategic Pivot to Reclaim Beverage Icon Status
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Fatima Al-Rashid
Fatima Al-Rashid4d ago

It is fascinating to see such a major