Food
The Butter Dilemma: Analyzing the Recipe Science and Shrinkflation Behind Costco’s Muffin Returns
A recipe overhaul in Costco’s bakery department has sparked a wave of customer dissatisfaction and frequent returns. While the move from oil to butter was intended to signal higher quality, the resulting texture changes and a significant price-per-ounce hike have left long-time members frustrated.
March 16, 2026251 views
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