Business
The Economics of the Loop: Why Twig’s Beverage Sticks to Returnable Glass
While global beverage giants grapple with the plastic waste crisis, a family-owned soda firm in Wisconsin is proving that a mid-century business model may hold the key to modern sustainability. Twig’s Beverage maintains a loyal following by operating a closed-loop system that prioritizes reuse over recycling.
February 26, 2026357 views
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