Technology
The Q1 2026 Subscription Pivot: Why Tech Giants are Slashing Prices to Retain Dominance
As the first quarter of 2026 progresses, major digital platforms from TurboTax to Paramount+ are rolling out aggressive discount strategies to combat rising subscription fatigue. These incentives, ranging from tax preparation markdowns to streaming half-price deals, signal a shift in how SaaS companies manage user churn in a saturated market.
February 26, 2026190 views
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