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The Science of Craving: How Engineered Snacks Are Hijacking the Human Brain

A new report compares hyper-palatable snacks like Coca-Cola-flavored Oreos to the addictive nature of cigarettes. Health experts warn that modern food engineering is increasingly focused on bypassing the brain's natural satiety signals to drive consumption.

Mei ChenMei Chen
February 24, 2026667 views
The Science of Craving: How Engineered Snacks Are Hijacking the Human Brain
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