Business
WeWork’s New Manhattan Outpost Signals the End of ‘Cool’ Coworking
The opening of WeWork’s first New York City location since 2019 at 250 Broadway marks a strategic pivot from the 'coolness' of the 2010s toward a focus on functionality and utilitarian design. As the company matures, the shift from free beer to kombucha reflects a broader evolution in how the longevity economy and younger worker optimism are reshaping the commercial office market.
February 25, 2026764 views
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