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YouTube Expands Unskippable Ad Format to TV Viewers as Premium Lite Tiers Roll Out

YouTube has introduced a new 'VRC Non-Skip' advertising format, forcing viewers on television platforms to watch ads up to 30 seconds long without a skip option. The move coincides with the broader availability of a cheaper Premium Lite subscription tier designed to convert free users.

Sophie EvansSophie Evans
March 16, 202673 views
YouTube Expands Unskippable Ad Format to TV Viewers as Premium Lite Tiers Roll Out
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