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From Fringe Expos to Daily Essentials: The Wellness Trends Defining Late Winter 2026

As the winter hibernation season reaches its peak, the wellness industry is seeing a shift from experimental 'fringe' modalities to highly specialized, science-backed personal care products. From yeast-enzyme hand soaps to skincare developed by Olympic medalists, the latest trends emphasize both functional utility and community identity.

Zola NdlovuZola Ndlovu
February 26, 2026258 views
From Fringe Expos to Daily Essentials: The Wellness Trends Defining Late Winter 2026
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