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The Science of the Pre-Poo: Why Pre-Shampoo Treatments Are Moving From Niche to Mainstream

Once a staple primarily in the natural hair community, pre-shampoo treatments have become a central fixture in the modern beauty regimen. Experts explain how these oils and serums protect the hair shaft and whether they are truly necessary for every hair type.

Liam O'SullivanLiam O'Sullivan
February 25, 2026620 views
The Science of the Pre-Poo: Why Pre-Shampoo Treatments Are Moving From Niche to Mainstream
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